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Jeff Stein

Assistant Professor
  • Associate Director, Center for Health Behaviors Research
  • Graduate Program Faculty
Jeff Stein
4 Riverside Circle
Roanoke, VA 24016

Using behavioral economics to understand and prevent lifestyle-related morbidity and mortality

What drives unhealthy behavior?

Behavioral economics provides a framework to understand the influence of various costs — including the time, money, and effort required to obtain an outcome — on a wide range of behaviors that impact health (e.g., poor diet, sedentary activity, substance use, medication nonadherence). Dr. Stein and his research team seek to both: (a) understand the behavioral economic processes that influence these health behaviors, and (b) target these decision-making processes to develop practical, highly disseminable interventions to prevent and treat disease. Recent and ongoing research projects include interventions to prevent and manage type 2 diabetes, improve medication adherence in breast cancer treatment, and increase public interest in obtaining clinical preventive services (e.g., cancer screening, vaccine use).

Dr. Stein's complete biography page

  • Assistant Professor, Fralin Biomedical Research Institute at VTC
  • Associate Director, Center for Health Behaviors Research
  • Assistant Professor, Department of Human Nutrition, Foods and Exercise, College of Agriculture and Life Sciences
  • Utah State University: Ph.D., Psychology
  • University of Kansas: M.A., Applied Behavioral Science

“More than half of all deaths are the result of lifestyle choices leading to chronic disease. These deaths are preventable — but how? We first need to understand why unhealthy behavior is so tempting.”